A Shared Purpose: Our Partnership with Clean Planet UK

At Sippi, we have always believed that purpose is not something that belongs in a brand statement. It has to find its way into the things we do, the people we work with, and the choices we make.

Our partnership with Clean Planet UK began with a shared concern for the ocean and the coastlines around us. But over the past few months, it became something more.

Much of their work happens out of sight. Lost fishing nets, ropes and other discarded equipment can remain beneath the surface, continuing to trap marine life long after they have been lost.

Through our conversations with the Clean Planet UK team, we began to understand not only the importance of their work, but also the practical challenges of making it happen. When their boat, Ghost Finder, needed urgent repairs costing , it raised a simple question: "How could we help?"

A financial contribution would have been one way. But we wanted to do something that reflected the spirit of the partnership, to put something personal behind the support.

The challenge became a way to do that. By swimming 22 miles, it turned support into participation, creating a conversation around Clean Planet UK’s work and bringing attention to an issue that too often remains unseen.

For us, that is the difference: not simply giving to a cause, but becoming part of its story.

Over the following four weeks, I swam the equivalent of 22 miles in the North Sea at Skinningrove. There were plenty of cold swims, countless lengths and days when getting back into the water took a little more determination than others. Along the way, the challenge also gave me a simple way to talk about Clean Planet UK’s work and the issue of ghost gear along our coastline.

By the end, just over £1,800 had been raised.

I still feel very grateful for everyone who followed the challenge, shared it, donated or simply took an interest in the work behind it. For a small organisation doing important work, that kind of attention can be just as valuable as the fundraising itself.

At Sippi, our relationship with the ocean is central to who we are.

The name Sippi comes from the Sinhala word for seashell. Our work is inspired by the coast, by materials shaped by nature, and by the people whose hands transform them into something lasting. But being inspired by the ocean also means recognising our responsibility towards it. We don't believe that a jewellery brand can solve the challenges facing our oceans. What we can do is use what we have, our creativity, our platform, our relationships and our voice to support people already doing the work and help their stories reach further. For us, partnership is about more than association or financial support. It is about finding a genuine point of connection and contributing in a way that feels natural to both sides.

The ocean is often presented through its beauty,  its vastness, colour and extraordinary wildlife. But beneath the surface, another story is unfolding.

So much of what draws us to the ocean is what we see, its beauty, its changing forms, the coastline, and the life within it. It is also what inspires much of what we create.

But there is another reality beneath that surface. Lost fishing gear can remain in the sea long after it has disappeared from view, continuing to entangle marine life and damage the environment.

Clean Planet UK works to recover what has been lost beneath the surface, addressing an issue that can easily go unseen. For Sippi, whose work is so closely connected to the sea, supporting that work felt like a natural extension of our relationship with the ocean.

What began as a 22-mile swim became an opportunity to bring a little more attention to the work of Clean Planet UK and the issue of ghost gear along our coastline. More than anything, it was a reminder of the value of coming together around something that matters.

Thank you to everyone who followed, supported or shared the challenge, and to the Clean Planet UK team for the work they continue to do along our coastline.